INDEPENDENT MEDIA AGENCY · MELBOURNE · EST. 2013
Independent, and invested.
Built on long-term partnerships, commercial thinking and senior people who stay close.
OUR POSITION
Broad capability.
Without the distance.
After thirteen years, Media33 occupies the space between micro-specialists and scaled independents: broad, integrated capability and deeply experienced senior people, without the operational distance that so often emerges as agencies grow.
We made a conscious decision not to scale to the point where we lose closeness to our clients, or distance leadership from the day-to-day realities of the business. Very few independents operate at this scale. Most sit well below it, or have grown past the point where senior people stay connected to their partners.
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Using our experience & research resources, we help our clients make effective use of their media budget by assisting in the understanding of their most valued customer and identifying the most effective channels and tactics to reach them.
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We plan across all channels rather than starting from a preferred one, building integrated plans that put investment where it will do the most work for our partners. Our planning is informed by media and category knowledge, and by a continuous approach to testing that means each plan starts from what we've already learnt rather than from a blank page.
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Underpinned by a growth mentality, we provide a range of digital media services including SEM, paid social media advertising, programmatic & performance marketing and remarketing specialisation. We also have strong e-commerce and lead generation experience.
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Using real-time inventory and demand signals, we plan and manage campaigns across on-sale periods, tour announcements and full season activity. We scale investment as demand builds or softens throughout a campaign, adjusting audiences, channels and messaging to maximise attendance across the run. Our experience across ticketing, live entertainment, sport & touring productions ensures our approach is informed by how demand actually behaves through an on-sale cycle.
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We connect brands with the right creators to drive authentic engagement and measurable results, developing partnerships with trusted voices across social platforms and ensuring alignment with brand values and audience demographics. Our team manages the process end-to-end, from creator selection and content strategy through to campaign tracking and optimisation.
What We Do
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We use a combination of qualitative and quantitative research tools and resources to gain insight into our partners target audiences in order to better understand their needs, wants and behaviours. These insights are then fed into our planning process and used for segmentation and optimisation purposes to increase campaign effectiveness.
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We monitor and optimise campaigns in real-time, adjusting strategies and tactics with agility in order to maximise business performance. This includes A/B testing of platforms, placements, messaging, audiences & creative. We work closely with our brands & their creative partners to ensure a collaborative & informative approach to all testing strategies.
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Our team have a keen eye for what drives engagement and we know how important it is to maximise consumer attention. Using high impact media ad units and best in market creative platform opportunities to reshape creative norms on what’s possible across both traditional & digital media placements.
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We work with our partners to define the business goals that matter, then build reporting against those rather than against media metrics alone. As a Funnel Solution Partner, we consolidate performance data from across every platform into a single view, so reporting updates in real time and makes clear where performance is strengthening, where it needs attention, and what to do next.